120% LINO

In the vibrant streets of London's Camden Market in 1983, Alberto Peretto stumbled upon an extraordinary linen jacket that conjured memories of Fitzcarraldo's iconic attire from Werner Herzog's film.

Captivated by the elegance of the crumpled fabric, a vision stirred within the young stylist from Bologna—a yearning for an authentic past where impeccably tailored garments were crafted from sustainable, naturally luxurious fabrics.

From this longing to revive the essence of natural luxury, 120% Lino was born.